About Me

Born and raised in Indonesia, I moved to the Netherlands to pursue my studies in Computing Science at Radboud University Nijmegen. Initially, I struggled significantly—honestly, I was one of the worst in my class and almost quit university because of it.

After the AI boom, everything changed. I became fascinated by the possibilities of AI and dedicated myself to learning and building real-world solutions. That turning point set me on the path to where I am today: helping businesses grow with impactful AI systems.

During my thesis internship at one of the top Magento agencies in the Netherlands, I developed an AI-powered recommendation system prototype that earned recognition for its quality and impact. This work led to an invitation to lead AI production at a newly formed startup spin-off, marking my transition from education into practical, client-facing AI development. This wasn't just a “good student project”—it was production-ready code that a commercial agency chose to build a business around.

Building on this early validation, I've since delivered AI systems for clients across the Netherlands and worldwide—spanning growth automation, SEO pipelines, recommendation engines, and marketing AI solutions. Today, I specialize in custom AI development and intelligent automation, combining technical expertise with an entrepreneurial mindset to help organizations scale effectively with AI.